Title - Flux
Client - Panasonic
Year - 2020
Discipline - Art direction & book design
Design and art direction along side the FLUX team at Panasonic for their launch and introduction across the wider business.
The purpose of this was to communicate a new company ethos that the FLUX team are overseeing with 'Balance of being' becoming the heart of all future development and communication at Panasonic. A dual language, high spec book (as well as a digital version) was put together for all directors and managers to showcase this new ethos.
The aim was to create a tactile and unique book*. Something the directors receiving the physical copy would be so impressed by, it its form and content, that it would stay out and be visible to all. In itself be a conversation piece. We kept the layout simple using images containing natural light (across a considered palette) and focused tactile finishes and stocks as well as a complex bind and folder.
*Please note (due to Covid) the finished print is pending and placeholder photography appears in this version.