Title - Guerrilla
Client - Sky/ Showtime
Year - 2017
Discipline - Art direction, design & title art
Art direction and campaign design for Sky/ Showtime's Guerrilla. The show follows the fictional tale of a group of radicalised minority activists in 70's London against an extremely racist police force.
The writer/ director John Ridley wanted the focus of our campaign to be as raw and authentic as possible and not pull any punches. Ensemble shoots were vetoed from minute one along with what he considered to be any other cheap or glossy gimmicks. As a result we stripped back the proposition and focused on each of the disparate group’s stories and what they were facing. Adopting the graphic language (fly posters, leaflets, banners etc) that the show's protagonists, Idris Elba and Freida Pinto, would have utilised at the time to create a series of images that were interchangeable as posters and that could feature alone or work together in diptychs or triptychs to tell a wider story.
Photography - Dean Rogers.
Title art inspired by anti racist campaigns from the late 60s and early 70s across Britain.
Reference material courtesy of Fifty Fathoms.
Initial concept board & workings.