Title - Chernobyl
Client - Sky/ HBO/ Sister Pictures
Year - 2019
Discipline - Art direction & design
Campaign and key art for Sky/ HBO’s Chernobyl alongside Talia Slater and Alex Haley.
Unlike in the US where HBO had to do more to describe the disaster at the heart of the show, for the European market, the title alone did all the heavy lifting. That said, out of respect to everyone involved in the tragedy we couldn't focus on the morbid nature of the show (something that is sadly prevalent in much of modern entertainment) and focused instead on humanity shown by all those that helped advert the crisis.
Rejecting the desire to just feature the talent and working closely with the show’s writer and director we captured the look of fear as well as hero-ing the unknown, faceless, silent heroes behind the vast clean up. The Doctors, Firemen and Liquidators who ultimately sacrificed their lives to avert an even bigger catastrophe.
Photography by Nadav Kander.
Concept reference, behind the scenes of the shoot and early concept WIP.